On Thursday, February 1, a new form of electronic marketing was let loose on an unsuspecting world. 38 strange black panels with small lites depicting a cartoon character were strategically placed throughout Boston as they had in nine other US cities in the past two weeks. http://youtube.com/watch?v=J3xaZDWl51U
Arguably, this form of guerrilla marketing was in fact more successful in Boston than in the rest of the cities where the lit panels seem to go virtually unnoticed. But in Boston, there was quite an uproar complete with criminal charges and a demand that Turner Broadcasting reimburse the city for tying up the city's emergency personnel The performance artists hired to place the panels were questioned by the press and volunteered to take only questions about hair in the 70s. http://www.youtube.com/watch?v=X2fGzmphx4U&NR
Wow! You couldn't ask for better exposure. I had no idea who or what Aqua Teen Hunger Force was nor would I have cared but now...
Yes, the medium is the message!
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