What will become of printed media? Can electronic media replace it's forebearers? Have you been in a Barnes and Noble recently? The internet just can't replace the human tactile experience and the community of brick and mortar...the smell of coffee, the smell of books, the wonderful organic white noise of those around us, the feel of the paper, the weight, the shape of the volume. It's an experience not to be duplicated and users of all shapes and sizes and colors take part without the restrictions of dogma.
And this is true for marketing communications as well. Imagine a sales manager visiting a customer with nothing but a url. Not quite adding value to the relationship, eh? And trade shows... as much as we all love the bells and whistles, we're not happy until we fill our bags with information...full color, glossy...and lug it back to the office with us.
Don't get me wrong. As a practicing marketing professional, I'm very excited by all communications electronic and they are very effective...very. But I'm relieved that they co-exist and compliment and will not replace the printed piece...not into the foreseeable future.
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