SEO Toys

I recently received an email from a colleague asking about the accuracy of Google link reports which reports so many less links than does Yahoo. My immediate question was about the quality of those links regardless of the number. It reminded me of the old antiwar slogan, "The one with the most toys, wins". Does the site with the most links, win?

It got me thinking about what Google is really looking for and I realized that Google takes a top down knowledge management approach to the internet and so should we. In short, Google gets it... must be the reason for their resounding success.

And so I concluded in my response "More important than the number of links, for Google is the quality of back links specifically in terms of relevancy. Bottom line, Google is looking for a network or community of links that contain relevant content. It’s not a test to see who has the most links but high quality links(although you will be rewarded for lots of high quality links) validating your site’s contribution to a particular body of knowledge on the internet through mutual recognition by sites with common interest or “Communities of Interest”. After all, search is in fact an exercise in knowledge management and Google recognizes that.